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  • Building a brand with no budget

    September 20, 2021 by

    I work in marketing but I don’t have a branding budget. We have been talking about the importance of building a brand every year but nothing solid happens. In fairness, building a brand is difficult, time-consuming, and could be very expensive. It’s a long term investment that you may not see favorable results, in a… Read more

  • Customer personas

    August 23, 2021 by

    If you agree with the concept that we cannot do everything to everyone (because it’s a formula to be mediocre), you will need to understand your customer personas.

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